The Digital Marketing Blog

It’s always a challenge for a business owner to get to the first page of results. Since Google constantly changes how it views content, this task has only gotten harder as the years go by. Ineffective SEO can do harm to your online reputation, so you need to hire a specialist SEO expert to get the best results for your business. This blog post will reveal 5 reasons why you should hire an SEO specialist for your business right away. 1 – It Saves Time Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO. According to the Content Marketing Institute, the majority of companies outsource SEO tasks to professionals to save time that could be spent on other issues. 2 – It Gives You More Expertise On Your End An SEO expert can use many of the industry’s best practices for coding and optimize your site’s structure. After you hire the professional, they will analyze the performance of your website and perform keyword researc...

For many businesses, outsourcing has become an important part of digital marketing and it continues to grow in popularity as a way to improve upon activities that are not core to the business. Read on to know top 5 benefits of hiring a  full service digital marketing agency . 1. Access The Skills You Need Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many small to medium-sized businesses. In many situations, the skills your company needs are either hard to come by or too expensive. What's more, it won't be financially feasible to hire someone for a full or even part-time placement if you don't need their skills constantly and consistently. 2. Manage Your Budget More Effectively Outsourcing to a digital marketing agency allows you to reach out to the skills and expertise your company needs as and when it needs them, it gives you far more control over your budget. Instead of employing a per...

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. Benefits of Social Media Marketing for Business According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t ...

Black Hat vs White Hat The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keyw...

In my opinion & experience there is huge value in social media but I am not deluded. I realize that not every business has found that it works very well for them or at least in the short term they didn't see a decent return on their investment, whether that investment came in the form of expenditure of the their time, money or both. Therefore they conclude that Social Media marketing is a waste of time & money. But hold your horses! Social Media Marketing may not be a good fit for your business, it's true. However please don't be too hasty either. Thousands of businesses are having fantastic success. Before you toss SMM activities on the scrap heap please consider these factors. Some of you may get validation that it really isn't for your business but some of you may reconsider & give it a second shot, this time doing things a little differently. Let's look at some possible factors as to why to Social Media Marketing didn't work... 1. Al...

SEO Content Writing Service Outsourcing SEO content writing services is the latest trend in internet marketing nowadays. Many SEO companies are now outsourcing content writing services. These content writing activities involve maintaining the uniqueness of the website and providing original and fresh content. This enables the website to have a good ranking on search engines further enhancing the business and clientele. Companies which provide professional content writing services have well experienced SEO writers. These writers are well versed with writing SEO content and can write anything related to SEO content such as SEO articles, SEO blogs, press releases, web content etc. They can provide you well written, keyword rich content without you having to provide them a keyword list. They themselves are good enough to handle keyword research on their own and provide you with best results. Outsourcing SEO content writing services to India is the latest trend nowadays. This is...

Every business makes attempts to expand and grow the customer base and realize its objectives. The task is surely not easy as it needs maintaining of a perfect harmony between the goals and efforts. Similarly, the business should be capable to face unforeseeable challenges and complexities that often arise to hamper the growth. In a sense, your business needs expertise and awareness of all those aspects that can help it grow and stay ahead of the curve. The scenario wouldn't be any different when your business looks to leverage the ever-expanding potential of the digital space. Here too, the nature of challenges will be inscrutable and the level of competition will be even greater than seen in the physical world. This is why, as a business owner, you must hire experts to promote your brands across channels on the internet. It'd be a mistake if you decide to promote your business by own and ignore the services of experts. While doing so, you will need to keep track of ma...

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO (Search Engine Optimization)? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls. Why is SEO important? In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO...

Social media is HUGE and there’s no stopping it. There are many benefits one may receive by performing regular social media marketing.   Social is huge and you just can’t ignore its power. If you are not using it, you are losing the game in business. We advise to take help of social media agency or Hire SMO Expert to take a proper benefit of social networking platforms. If you’re still apprehensive about getting started, consider these points: ·          Your Competition Is Already Involved.  Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open. ·          The Sooner You Start, the Sooner You R...

Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. It might require more than one or two SEO experts in a marketing team, which is why some brands are choosing to partner with a professional SEO agency . Hiring an SEO company or agency can be a daunting task. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. In the worst-case scenario, your SEO partner engages in black hat techniques that give the appearance of success, disappears before...

You’ve finally decided to go big and invest in digital marketing. You’re ready to launch your marketing campaign and are looking for big results. You want the biggest bang for your buck. The problem: where should you put your money, time, and effort? What will bring in the highest level of traffic? What will bring in traffic ready and willing to convert? If you’ve done a little research, you might be scratching your head, wondering how to proceed. With so many options, where should you focus first? You may have even narrowed it down based on the millions of pages of information out there on the topic of online marketing: SEO or PPC. They both offer promise. They both sound enticing. Both will drive high levels of traffic to your site. But what makes the most sense for your business? Let’s Look At The Stats If you are a marketer or a business owner, you probably live by stats. The proof is in the pudding, or so the saying goes. The stats for both SEO and PPC can leave you …...

Digital is future and knowing the latest trends are important. Business owners can learn which marketing activities will give better ROI, Digital Marketing experts will get a clear hint of the best practices of marketing to get the best results and delight managers and clients. To help you, I have collected top articles for latest trends to look for in 2018. Now, you don't need to surf online. All you need to do is a single article will walk you through important trends of digital marketing in upcoming year: Top Must Know Digital Marketing Trends Top Must Know SEO Trends Top Must Know Social Media Marketing Trends Top Must Know Content Marketing Trends Hope these articles help you to learn the nitty gritty of digital marketing landscape in 2018. If you are looking for expert digital marketing service, get in touch, NOW! Email:  sales@digitalmarketersindia.com