Social Media Marketing Strategy Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument. It may be pervasive, but is it persuasive? There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially. Platforms and networks are proliferating like rabbits in a field. LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few... We must NOT throw away good social media marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive. There is no substitute for preparation and SMM is no replace...
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