The Digital Marketing Blog

Digital Marketing Service Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media. Expert digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed. Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital ma...

Social Media Marketing Strategy Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument. It may be pervasive, but is it persuasive? There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially. Platforms and networks are proliferating like rabbits in a field. LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few... We must NOT throw away good social media marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive. There is no substitute for preparation and SMM is no replace...

Digital Marketing Expert Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there. One might argue that there is no need to bring in a third party digital marketing expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth. Digital marketing today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability. #1. Research and Analytics This is really at the heart of carefully crafted strategies of search engine optimization. Keyword research is crucial because, in a way, it serves as a steering point ...

Social Media Marketing It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States! Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour. 1. Seek first to understand - It is very important that you understand the fundamentals of how is social media actually works and how it's being used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get a trusted friend to show you their account and guide you through. Altern...

Top Reasons to Hire Social Media Marketing Company The social media ecosystem is dynamic and ever-changing. Media as a whole is taking an entirely new form. More time and attention is being spent on Social Media than any other media platform today. The barrier is to entry is low and relatively free. With a simple email address, companies can secure a profile on virtually every platform out there. Just because it”s free does not mean companies are taking advantage and maximizing their efforts on Social Media. Companies are hiring Social Media Managers daily to take on this responsibility, but why hire 1 person when you can hire an agency? Here are 5 reasons why companies are working with digital and social media marketing agency . You’ll Get More Bang for Your Buck For the same price as it would cost to hire one social media marketing expert to handle your social media and digital marketing needs, your company can hire an SMM agency who has a team of experts in their respective...

Expectations of Business Owners from Full Service Digital Marketing Agency If you think digital marketing is not a big thing, then think again! Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet thus digital marketing. Few reasons why small business owners should employ a full service digital marketing agency that gives quicker response time, helps generate higher revenues, creates a brand presence on social media, keeps the business at par with competitors and saves money. Traditional Marketing or Digital Marketing Unlike traditional marketing, digital marketing allows marketers to see accurate results in real time. A newspaper ad cannot measure how many people have actually paid attention and taken note of the ad. There is no way to know if that newspaper ad was responsible for any sales at all. On the other hand, with expert...

How to Create Social Posts Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. According to social media marketing specialist , you need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar. Tips by social media platform: LinkedIn: 1. Be relevant. LinkedIn is the place to show your smarts. I don’t recommend posting quotes as status updates here. I love them on Pinterest and Twitter but I don’t feel th...

Social Media Marketing for Customer Service According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to make up for one unresolved bad experience. How can you leverage this online reviews to provide better customer service? How can you use social media marketing for improved customer service? Here is how you can use social platforms to your advantage: 1. Don’t Ignore Your Audience A study by Bain & Company found that “Customers who engage with companies over social media spend 20-40% more money with those companies than other customers.” The key word here is engage. Chances are that your local customers will use social media to communicate with one another. As your business grows, so will the number of opportunities to communicate with customers via Twitter, Facebook, and other social platforms. You will enc...

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. Benefits of Social Media Marketing for Business According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t ...

In my opinion & experience there is huge value in social media but I am not deluded. I realize that not every business has found that it works very well for them or at least in the short term they didn't see a decent return on their investment, whether that investment came in the form of expenditure of the their time, money or both. Therefore they conclude that Social Media marketing is a waste of time & money. But hold your horses! Social Media Marketing may not be a good fit for your business, it's true. However please don't be too hasty either. Thousands of businesses are having fantastic success. Before you toss SMM activities on the scrap heap please consider these factors. Some of you may get validation that it really isn't for your business but some of you may reconsider & give it a second shot, this time doing things a little differently. Let's look at some possible factors as to why to Social Media Marketing didn't work... 1. Al...

Social media is HUGE and there’s no stopping it. There are many benefits one may receive by performing regular social media marketing.   Social is huge and you just can’t ignore its power. If you are not using it, you are losing the game in business. We advise to take help of social media agency or Hire SMO Expert to take a proper benefit of social networking platforms. If you’re still apprehensive about getting started, consider these points: ·          Your Competition Is Already Involved.  Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open. ·          The Sooner You Start, the Sooner You R...