Skip to main content

What is the difference between white hat SEO and black hat SEO?

Black Hat vs White Hat
The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

White hat SEO techniques:
Quality content
Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.

Looking for white hat SEO services or quality content writing? Drop a line to sales@digitalmarketersindia.com
Labels:

Comments

Post a Comment

Popular posts from this blog

Top 5 Local PPC Marketing Tips

Local PPC Marketing Tips Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped? Yeah. Me too. I’ve been there. My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC marketing or SEO. Why not get the whole market? That was my mentality. It’s time to wipe the dust off that local PPC campaign and turn the notch up a little. Here are 5 tips for local businesses doing PPC Marketing. 1. Take a Look at Your Books Every PPC budget has a limit. As a small or local business, that limit is usually reached pretty quickly. With that being said, it is essential to spend money only on our most profitable products or services. It’s such a basic principle, but we even find ourselves guilty of promoting all our services, instead of just focusing on the m...
Post a Comment
Read more

TOP 10 SEO TIPS FOR CONTENT WRITERS

SEO Optimized Content and Facts It's no secret that SEO and content go hand-in-hand. girl typing After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! The SEO content writing is necessary for best results with your SEO activites. Here are 10 tips to make your content go further and enhance your SEO efforts at the same time. SEO Tips to Make Your Content Go Further 1. Write for your audience first This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry relat...
Post a Comment
Read more