The Digital Marketing Blog

Expert Digital Marketing Services Nowadays, the dimensions of businesses have totally changed. The newest way and fast way in which businessmen can target unlimited customers and gain more profit, it is called Digital marketing services in India. Do you know about this fast and newest way? I am sure not. Todays, Digital marketing is not only popular in India, but even it is very famous and latest trend in Asia and Africa. The people of these countries are intensively using the internet and looking for products to buy online. The recent search shows that it is not so far away when superstores and shopping centers will have become history and all type of products will be available over the internet and people would buy all grocery and stationery products at reasonable prices over the internet. Hence, digital marketing service offers the complete package of the online services in which include different kinds of internet marketing techniques. In the modern world, you can see there ar...

Digital Marketing - Future of Customer Service Imagine relaxing with your favorite Netflix show after a long day when, suddenly, your internet connection goes down. In place of your show are a spinning wheel and black screen. You reach for your cell phone and ask Google about your connection loss. Google recommends your provider’s help page, and on this page, you are greeted with a site that is not optimized for mobile and content that does not answer your question. Frustrated, you look for a customer service number to dial instead. This scenario, and many others like it, offers tremendous opportunity for improvement. Creating a positive and easy customer service experience promotes a happier, more loyal customer — and using  digital marketing  tips and tools can help. Creating content for the customer, developing a content strategy and testing and optimizing are key digital marketing tools that can help you create an excellent customer service experience for y...

Top Reasons to Hire Social Media Marketing Company The social media ecosystem is dynamic and ever-changing. Media as a whole is taking an entirely new form. More time and attention is being spent on Social Media than any other media platform today. The barrier is to entry is low and relatively free. With a simple email address, companies can secure a profile on virtually every platform out there. Just because it”s free does not mean companies are taking advantage and maximizing their efforts on Social Media. Companies are hiring Social Media Managers daily to take on this responsibility, but why hire 1 person when you can hire an agency? Here are 5 reasons why companies are working with digital and social media marketing agency . You’ll Get More Bang for Your Buck For the same price as it would cost to hire one social media marketing expert to handle your social media and digital marketing needs, your company can hire an SMM agency who has a team of experts in their respective...

Expectations of Business Owners from Full Service Digital Marketing Agency If you think digital marketing is not a big thing, then think again! Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet thus digital marketing. Few reasons why small business owners should employ a full service digital marketing agency that gives quicker response time, helps generate higher revenues, creates a brand presence on social media, keeps the business at par with competitors and saves money. Traditional Marketing or Digital Marketing Unlike traditional marketing, digital marketing allows marketers to see accurate results in real time. A newspaper ad cannot measure how many people have actually paid attention and taken note of the ad. There is no way to know if that newspaper ad was responsible for any sales at all. On the other hand, with expert...

Hire a Digital Marketing Consultant Determining marketing strategy for a successful business is a difficult decision. While some businesses have happily embraced the latest strategies, many are still struggling to keep up with trends. Digital marketing can be overwhelming, thus one needs to fully understand the risks and complex challenges. Digital consulting firms can help your business gain a competitive advantage. They help businesses create effective internet marketing strategies that are focused primarily on promoting the business services and products. Moreover, the marketing plan includes expanding brand awareness. Benefits of a digital consulting company : Keep up with the latest marketing trends Every business cannot hire their own in-house marketers for social media updates, search engine optimization, content marketing or even branding news. Businessmen are so buried in their daily tasks, that digital marketing does not have any room to grow, change or evolve. In...

SEO Optimized Content and Facts It's no secret that SEO and content go hand-in-hand. girl typing After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! The SEO content writing is necessary for best results with your SEO activites. Here are 10 tips to make your content go further and enhance your SEO efforts at the same time. SEO Tips to Make Your Content Go Further 1. Write for your audience first This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry relat...

SEO Benefits for Small Business SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not. If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level. You must hire a trustworthy SEO company to take your business to the next level of success. If you are still wondering whether to use professional SEO service or not,  Here are top 5 KEY benefits of SEO for small businesses: 1. User-Friendly Websites SEO will help small business owners create a faster, smoother, and user-friendlie...

Full Service Digital Marketing Agency A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development , content writing, social media management, SEO and SEM. Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal. For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department. The social media channels following suit, with the strategy kickstarting in coordination with the other departments. Hence, the “full s...

As a full service digital marketing agency that provides SEO services to our clients, we find that we’re constantly answering the same questions to the clients that call us to inquire about our services. Now, we have a rule in our office that the consultants on the phone should be saying “no” to more deals than they say “yes” to. The reason being, SEO is a tricky thing and one agency cannot hope to be the solution for every company out there. Therefore, we should be just as picky with who we work with as our clients should be with who their agency is. So, if you’re like those clients that are looking to choose the best SEO company for their needs, then this guide to doing so should help you make your decision. Research Before you start any search for a new SEO agency partner, you’ll want to ensure that you’ll be able to keep up with them when they’re discussing basic SEO. You do not want to appear to be a complete neophyte when it comes to digital marketing, otherwis...

How to Create Social Posts Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. According to social media marketing specialist , you need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar. Tips by social media platform: LinkedIn: 1. Be relevant. LinkedIn is the place to show your smarts. I don’t recommend posting quotes as status updates here. I love them on Pinterest and Twitter but I don’t feel th...

Social Media Marketing for Customer Service According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to make up for one unresolved bad experience. How can you leverage this online reviews to provide better customer service? How can you use social media marketing for improved customer service? Here is how you can use social platforms to your advantage: 1. Don’t Ignore Your Audience A study by Bain & Company found that “Customers who engage with companies over social media spend 20-40% more money with those companies than other customers.” The key word here is engage. Chances are that your local customers will use social media to communicate with one another. As your business grows, so will the number of opportunities to communicate with customers via Twitter, Facebook, and other social platforms. You will enc...