Skip to main content

How To Use Social Media to Improve Customer Support?

Social Media Marketing for Customer Service

According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to make up for one unresolved bad experience.

How can you leverage this online reviews to provide better customer service? How can you use social media marketing for improved customer service? Here is how you can use social platforms to your advantage:

1. Don’t Ignore Your Audience
A study by Bain & Company found that “Customers who engage with companies over social media spend 20-40% more money with those companies than other customers.”

The key word here is engage. Chances are that your local customers will use social media to communicate with one another. As your business grows, so will the number of opportunities to communicate with customers via Twitter, Facebook, and other social platforms.

You will encounter both happy and angry customers on social, and it’s imperative that you listen to them and provide support.

2. Say Thank You and Reach Out for Feedback
When a new customer mentions your business on Twitter or Facebook, be sure to respond. Say “thank you” and ask for more detailed feedback. Not only will this help you more effectively understand your customers, but it goes a long way in building loyalty in your local market.

3. Monitor the Competition
With the growth of social media, it’s easier than ever to track your competition, including how they interact with customers. Use social media to answer these key questions:

What type of customer service are they providing via social media?
Are your local competitors ignoring customer requests, complaints, and positive reviews?
If you find a key competitor slacking off on social media, possibly by ignoring angry customers, you may be able to swoop in and win new business.

Thanks to the popularity of social media, you can provide customers and prospects with better, more immediate service. Looking for expert social media marketing services? Drop a line to sales@digitalmarketersindia.com

Comments

Popular posts from this blog

How To Find Best SEO Services?

Tips to find the Best SEO Services Best SEO services can help you to promote your site to innumerable unexplored customers across the world. The companies offering best seo services are tough to find. Though all of them claim themselves to the best SEO services provider, but only a very few are the best. So, what the characteristic features that make a SEO company the best SEO services provider? Let us explore the facts and try to find the solution to the question. First, let us star with the concept of SEO services. What are they? SEO services are mainly of two types: 1. On page optimization - It includes any SEO related changes in the concerned website itself. Content development for the website, change of meta tags, canonicalization, redirection, url structuring, seo copywriting, keyword analysis, competitor analysis, coding and many more. 2. Off page optimization - Any SEO work outside the website is known as Off Page Optimization. The main emphasis is given to back-li...

How to Create the Killer Social Media Posts?

How to Create Social Posts Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. According to social media marketing specialist , you need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar. Tips by social media platform: LinkedIn: 1. Be relevant. LinkedIn is the place to show your smarts. I don’t recommend posting quotes as status updates here. I love them on Pinterest and Twitter but I don’t feel th...

TOP 10 SEO TIPS FOR CONTENT WRITERS

SEO Optimized Content and Facts It's no secret that SEO and content go hand-in-hand. girl typing After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! The SEO content writing is necessary for best results with your SEO activites. Here are 10 tips to make your content go further and enhance your SEO efforts at the same time. SEO Tips to Make Your Content Go Further 1. Write for your audience first This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry relat...