How To Use Social Media to Improve Customer Support?

Social Media Marketing for Customer Service

According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to make up for one unresolved bad experience.

How can you leverage this online reviews to provide better customer service? How can you use social media marketing for improved customer service? Here is how you can use social platforms to your advantage:

1. Don’t Ignore Your Audience
A study by Bain & Company found that “Customers who engage with companies over social media spend 20-40% more money with those companies than other customers.”

The key word here is engage. Chances are that your local customers will use social media to communicate with one another. As your business grows, so will the number of opportunities to communicate with customers via Twitter, Facebook, and other social platforms.

You will encounter both happy and angry customers on social, and it’s imperative that you listen to them and provide support.

2. Say Thank You and Reach Out for Feedback
When a new customer mentions your business on Twitter or Facebook, be sure to respond. Say “thank you” and ask for more detailed feedback. Not only will this help you more effectively understand your customers, but it goes a long way in building loyalty in your local market.

3. Monitor the Competition
With the growth of social media, it’s easier than ever to track your competition, including how they interact with customers. Use social media to answer these key questions:

What type of customer service are they providing via social media?
Are your local competitors ignoring customer requests, complaints, and positive reviews?
If you find a key competitor slacking off on social media, possibly by ignoring angry customers, you may be able to swoop in and win new business.

Thanks to the popularity of social media, you can provide customers and prospects with better, more immediate service. Looking for expert social media marketing services? Drop a line to sales@digitalmarketersindia.com

Comments

Why You Need Best SEO Services?

Best SEO Services Need Search engine optimization (SEO) is a technique which is implied for improving the visibility of a website. It is used for attaining higher rankings in popular search engines, i.e. Google, Yahoo and Bing, without paying any special amount for appearing higher in rankings. SEO makes your website to appear in organic search results based on specific keywords or phrases. SEO is considered as the most proficient and well-structured approach for attracting quality leads to your company's website. The basis for any thriving marketing promotion is to have an organized and optimized website. All crawlers or robots employ per-defined structured algorithms for determine how to rank and show websites accordingly based on a particular query typed by users. All search engines have their separate algorithms, which are kept strictly confidential but a specialized SEO person can easily evaluate their behavior by analyzing search engine behaviors. SEO is considered a...

Pay Per Click (PPC) Marketing: Complete Guide

PPC Marketing Guide Pay per click (PPC) marketing is one of the effective forms of advertising online. The phrase "pay per click" (PPC) is a good description to what it is all about: advertisers will pay the host site only if and when their ads are clicked. As a marketing tool, it seeks to answer and satisfy the needs of internet searchers and browsers for the products and services that they are looking for. The PPC marketing is a valuable tool that uses the search engines as its medium of information and dissemination. The search engines in effect serve as a bridge between the advertisers and consumers, with the search engines providing the means for the advertisers of presenting their messages to worldwide viewers who are in constant search of products and services. In a way, it is a symbiotic relationship since the advertisers also serve as the search engines' revenue source. Like all marketing methods, PPC marketing has its own version of a campaign. The pay p...

Content Marketing Tips for SMBs

Content Marketing for SMBs Content marketing is about building your brand’s reputation online with a view to pulling customers towards your brand. Content marketing is different from direct advertising or a campaign by campaign approach. Why Do Content Marketing? Small business and local business owners may be a little bit uncertain about this new mysterious marketing technique. But really when it comes to the digital space, content marketing is less technically complicated than other digital marketing techniques such as Pay-Per-Click (PPC) ads, banner ads, YouTube video ads and so on. And the trendlines are clear. Here is data from Google Trends. The Basics Content marketing at its simplest level may mean adding a blog to your business website and posting content there regularly. So, if you are a famous (or a new) bakery shop owner, you may want to post some of your baking secrets or tips on the blog. Similarly, if you own a specialist seafood restaurant, you can po...

The Digital Marketing Blog

Search This Blog