Skip to main content

Social Media Marketing (SMM) - A Corporate Strategy

Social Media Marketing Strategy
Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially.

Platforms and networks are proliferating like rabbits in a field.

LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few...

We must NOT throw away good social media marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive.

There is no substitute for preparation and SMM is no replacement for personal contact and communication.

People need to feel valued and important. No-one likes to be sold to, but most people do like to buy.

Thoughts to Ponder

 1: Social Media Marketing Magnifies and Amplifies what is there already

This means that if the business or product has flaws, it will not 'paper over' these cracks, but will simply expose them to a wider audience. Best to get our ethos and offering right before we launch it into 'ether' space.

2: People still like the human touch

These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will always be exceptions), most people like people contact. This is why frustration grows when we are forced to navigate from one telephone menu of options to another.

Social media is NOT an e-commerce web site where people expect to buy on line, it is an interface designed to give a personal face to an otherwise amorphous business.

Consider what you write, be informative, be generous, be approachable and avoid the hard sell.

3: Know what your Corporate Message is

Branding is very important and takes mastery to achieve. We all stand in awe at the genius behind simple strap lines that have the ability to recall entire branding messages.

We must know what our core message is. Social Media Marketing can only amplify what already exists.

4: Use Complimenting Strategies

A clearly defined business strategy and goal can be supported by a clear social media presence.

It can endorse your work and establish you as an SMM expert in your field and should be a fundamental 'part' of you marketing plan.

There are right and wrong ways of doing this and we will be shedding some light on this in future bulletins.

Looking for Social Media Marketing services? Drop a line to sales@digitalmarketersindia.com
Labels:

Comments

Post a Comment

Popular posts from this blog

What is the difference between white hat SEO and black hat SEO?

Black Hat vs White Hat The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keyw...
Post a Comment
Read more

Content Marketing Tips for SMBs

Content Marketing for SMBs Content marketing is about building your brand’s reputation online with a view to pulling customers towards your brand. Content marketing is different from direct advertising or a campaign by campaign approach. Why Do Content Marketing? Small business and local business owners may be a little bit uncertain about this new mysterious marketing technique. But really when it comes to the digital space, content marketing is less technically complicated than other digital marketing techniques such as Pay-Per-Click (PPC) ads, banner ads, YouTube video ads and so on. And the trendlines are clear. Here is data from Google Trends. The Basics Content marketing at its simplest level may mean adding a blog to your business website and posting content there regularly. So, if you are a famous (or a new) bakery shop owner, you may want to post some of your baking secrets or tips on the blog. Similarly, if you own a specialist seafood restaurant, you can po...
Post a Comment
Read more

Why You Need Best SEO Services?

Best SEO Services Need Search engine optimization (SEO) is a technique which is implied for improving the visibility of a website. It is used for attaining higher rankings in popular search engines, i.e. Google, Yahoo and Bing, without paying any special amount for appearing higher in rankings. SEO makes your website to appear in organic search results based on specific keywords or phrases. SEO is considered as the most proficient and well-structured approach for attracting quality leads to your company's website. The basis for any thriving marketing promotion is to have an organized and optimized website. All crawlers or robots employ per-defined structured algorithms for determine how to rank and show websites accordingly based on a particular query typed by users. All search engines have their separate algorithms, which are kept strictly confidential but a specialized SEO person can easily evaluate their behavior by analyzing search engine behaviors. SEO is considered a...
Post a Comment
Read more