Skip to main content

Blog Marketing: The Why and How for Small Business

Blog Marketing
Regular Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how many blogs you come across in a day. Many of the web pages that show up in a Google search are blog posts. A lot of the links you see in social media posts and marketing emails are also blog posts. Read on to learn more about blog marketing for your business—why it works, how it works, and how you can start a blog marketing strategy to increase your visibility and gain more customers for your business.

 Why Blog Marketing Works
Regular Blogging is a key marketing tool for any business, and one of our 18 recommended ways to promote your business without money. In fact, having a blog is not optional anymore; it’s mandatory if you want to increase sales and boost your business’ success.

 Drive Website Traffic
One of the major benefits of blog marketing is that it drives traffic to your website. And it’s not just any traffic—it’s traffic highly relevant to your business.

 Without a blog, you are limited to just your few website pages for online searchers to find you in Google search results. These pages tend to have few relevant keywords and are not updated frequently enough to show up high on searches. Blogs, however, are traffic magnets. Google indexes blog posts much more quickly than other pages. You can drive a good amount of focused traffic to your website by integrating relevant keywords into your blog posts.

 Gain Credibility

Another benefit of blog marketing is that it allows you to showcase yourself as an industry expert. If you post well-written and valuable content relevant to your product or which focuses on helping your customers with their issues, you’ll build a community of visitors around your website and blog. This community involves new prospects who come across your business via Google search, existing website visitors who found your content useful and return for more, and social media users who share your content. Experts get topics buzzing. You’ll leave your competitors in the dust once you establish yourself as the go-to source for content pertaining to your industry.

 Build Your Brand

Lastly, having a blog helps you connect with customers because it is an outlet for your brand voice. When you provide useful and relevant information in a conversational manner, you resonate and built trust with your audience.  A blog provides portal through which to engage with your current and potential customers.

 Looking for professional Blog writing and posting services? Drop a line at sales@digitalmarketersindia.com
Labels:

Comments

Post a Comment

Popular posts from this blog

What is the difference between white hat SEO and black hat SEO?

Black Hat vs White Hat The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keyw...
Post a Comment
Read more

Top 5 Local PPC Marketing Tips

Local PPC Marketing Tips Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped? Yeah. Me too. I’ve been there. My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC marketing or SEO. Why not get the whole market? That was my mentality. It’s time to wipe the dust off that local PPC campaign and turn the notch up a little. Here are 5 tips for local businesses doing PPC Marketing. 1. Take a Look at Your Books Every PPC budget has a limit. As a small or local business, that limit is usually reached pretty quickly. With that being said, it is essential to spend money only on our most profitable products or services. It’s such a basic principle, but we even find ourselves guilty of promoting all our services, instead of just focusing on the m...
Post a Comment
Read more

TOP 10 SEO TIPS FOR CONTENT WRITERS

SEO Optimized Content and Facts It's no secret that SEO and content go hand-in-hand. girl typing After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! The SEO content writing is necessary for best results with your SEO activites. Here are 10 tips to make your content go further and enhance your SEO efforts at the same time. SEO Tips to Make Your Content Go Further 1. Write for your audience first This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry relat...
Post a Comment
Read more