Full Service Digital Marketing Agency A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development , content writing, social media management, SEO and SEM. Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal. For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department. The social media channels following suit, with the strategy kickstarting in coordination with the other departments. Hence, the “full s...
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