The Digital Marketing Blog

Social Media Marketing Strategy Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument. It may be pervasive, but is it persuasive? There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially. Platforms and networks are proliferating like rabbits in a field. LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few... We must NOT throw away good social media marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive. There is no substitute for preparation and SMM is no replace...

Top Reasons to Hire Social Media Marketing Company The social media ecosystem is dynamic and ever-changing. Media as a whole is taking an entirely new form. More time and attention is being spent on Social Media than any other media platform today. The barrier is to entry is low and relatively free. With a simple email address, companies can secure a profile on virtually every platform out there. Just because it”s free does not mean companies are taking advantage and maximizing their efforts on Social Media. Companies are hiring Social Media Managers daily to take on this responsibility, but why hire 1 person when you can hire an agency? Here are 5 reasons why companies are working with digital and social media marketing agency . You’ll Get More Bang for Your Buck For the same price as it would cost to hire one social media marketing expert to handle your social media and digital marketing needs, your company can hire an SMM agency who has a team of experts in their respective...

How to Create Social Posts Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. According to social media marketing specialist , you need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar. Tips by social media platform: LinkedIn: 1. Be relevant. LinkedIn is the place to show your smarts. I don’t recommend posting quotes as status updates here. I love them on Pinterest and Twitter but I don’t feel th...

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. Benefits of Social Media Marketing for Business According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t ...