The Digital Marketing Blog

SEO Content Writing and Marketing Tips SEO content writing is the art of writing content for your website and blog. The article marketing tips provided here will enable you to combine effective SEO content with a powerful advertising and linking technique that Google likes. First some definitions. What is SEO Content ? SEO is short for 'search engine optimization.' It is critical to your online success that the individual pages on your website and blog are easily scanned by search engine algorithms and that they provide the data essential for indexing, and then the content for an actual listing. It is not the objective here to explain how search engines work and the differences between indexing, listing and ranking - though I will give a brief explanation later. Let's just say that these latter three items of vocabulary are presented in increasing order of desirability. Your page cannot be listed without it being indexed, and cannot achieve a high ranking without ...

Blog Marketing Regular Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how many blogs you come across in a day. Many of the web pages that show up in a Google search are blog posts. A lot of the links you see in social media posts and marketing emails are also blog posts. Read on to learn more about blog marketing for your business—why it works, how it works, and how you can start a blog marketing strategy to increase your visibility and gain more customers for your business. Why Blog Marketing Works Regular Blogging is a key marketing tool for any business, and one of our 18 recommended ways to promote your business without money. In fact, having a blog is not optional anymore; it’s mandatory if you want to increase sales and boost your business’ success. Drive Website Traffic One of the major benefits of blog marketing is that it drives traffic to your website. And it’s not just an...

Digital Marketing Expert Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there. One might argue that there is no need to bring in a third party digital marketing expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth. Digital marketing today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability. #1. Research and Analytics This is really at the heart of carefully crafted strategies of search engine optimization. Keyword research is crucial because, in a way, it serves as a steering point ...

content marketing If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. A well planned content marketing will let you leverage a lot of benefits from best SEO services . Here are four steps to defining and refining your SEO content strategy: Define your goals First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on. If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions. Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where r...

Content Marketing for SMBs Content marketing is about building your brand’s reputation online with a view to pulling customers towards your brand. Content marketing is different from direct advertising or a campaign by campaign approach. Why Do Content Marketing? Small business and local business owners may be a little bit uncertain about this new mysterious marketing technique. But really when it comes to the digital space, content marketing is less technically complicated than other digital marketing techniques such as Pay-Per-Click (PPC) ads, banner ads, YouTube video ads and so on. And the trendlines are clear. Here is data from Google Trends. The Basics Content marketing at its simplest level may mean adding a blog to your business website and posting content there regularly. So, if you are a famous (or a new) bakery shop owner, you may want to post some of your baking secrets or tips on the blog. Similarly, if you own a specialist seafood restaurant, you can po...

Effective Content Staretgy At the start of the year, we spoke about trends in Digital Transformations and predicted about its fair share of success with the right kind of digital strategy. Digital marketing expert have enough said about content marketing and its need and so forth. I would like to talk a little bit more on the strategical side of the content and how we can make it effective. First, we have to really understand why there must be a strategy in place. Let’s see if you can clarify the WHY’s The importance of content marketing is enormous within the context of an authentic digital marketing campaign. Content marketing provides the much-needed awareness for products and services to a worthy demographic of the audience with the aim of selling a unique value point of that business and converting such audiences to customers by instigating the need for action. In a typical buying process, customers go through awareness, research, deliberation and then finally purchas...