The Digital Marketing Blog

PPC Marketing Guide Pay per click (PPC) marketing is one of the effective forms of advertising online. The phrase "pay per click" (PPC) is a good description to what it is all about: advertisers will pay the host site only if and when their ads are clicked. As a marketing tool, it seeks to answer and satisfy the needs of internet searchers and browsers for the products and services that they are looking for. The PPC marketing is a valuable tool that uses the search engines as its medium of information and dissemination. The search engines in effect serve as a bridge between the advertisers and consumers, with the search engines providing the means for the advertisers of presenting their messages to worldwide viewers who are in constant search of products and services. In a way, it is a symbiotic relationship since the advertisers also serve as the search engines' revenue source. Like all marketing methods, PPC marketing has its own version of a campaign. The pay p...