The Digital Marketing Blog

SEO Tips for eCommerce How can you sell anything if customers can't find you? SEO, which is short for Search Engine Optimization, is really important for your ecommerce store. In a nut shell, SEO service is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank in search engines, the more traffic and potential customers get driven to your store. There is no one size fits all strategy for SEO, and online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store. Here are top 10 SEO tips for ecommerce stores: 1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it) While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your o...

Black Hat vs White Hat The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keyw...