The Digital Marketing Blog

Social Media Marketing for Customer Service According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to make up for one unresolved bad experience. How can you leverage this online reviews to provide better customer service? How can you use social media marketing for improved customer service? Here is how you can use social platforms to your advantage: 1. Don’t Ignore Your Audience A study by Bain & Company found that “Customers who engage with companies over social media spend 20-40% more money with those companies than other customers.” The key word here is engage. Chances are that your local customers will use social media to communicate with one another. As your business grows, so will the number of opportunities to communicate with customers via Twitter, Facebook, and other social platforms. You will enc...

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. Benefits of Social Media Marketing for Business According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t ...