The Digital Marketing Blog

PPC Marketing Guide Pay per click (PPC) marketing is one of the effective forms of advertising online. The phrase "pay per click" (PPC) is a good description to what it is all about: advertisers will pay the host site only if and when their ads are clicked. As a marketing tool, it seeks to answer and satisfy the needs of internet searchers and browsers for the products and services that they are looking for. The PPC marketing is a valuable tool that uses the search engines as its medium of information and dissemination. The search engines in effect serve as a bridge between the advertisers and consumers, with the search engines providing the means for the advertisers of presenting their messages to worldwide viewers who are in constant search of products and services. In a way, it is a symbiotic relationship since the advertisers also serve as the search engines' revenue source. Like all marketing methods, PPC marketing has its own version of a campaign. The pay p...

Local PPC Marketing Tips Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped? Yeah. Me too. I’ve been there. My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC marketing or SEO. Why not get the whole market? That was my mentality. It’s time to wipe the dust off that local PPC campaign and turn the notch up a little. Here are 5 tips for local businesses doing PPC Marketing. 1. Take a Look at Your Books Every PPC budget has a limit. As a small or local business, that limit is usually reached pretty quickly. With that being said, it is essential to spend money only on our most profitable products or services. It’s such a basic principle, but we even find ourselves guilty of promoting all our services, instead of just focusing on the m...

PPC Marketing Mistakes You Must Avoid PPC marketing is one of the most effective and fastest ways to drive highly targeted traffic to your website. But, If you fail to implement PPC marketing the the right way, you will badly suffer and lose lots of money. As a result you will be kicked out of PPC game badly and quickly. In this Article I will show you 7 of the most deadly mistakes PPC marketers commit and how to avoid them so as to use PPC marketing to drive highly targeted traffic and make massive sales. Here are the deadly mistakes and how to avoid them. PPC Marketing Deadly Mistake #1: Bidding on the Wrong Keyword Most marketers are unaware of keyword issues and use generic keywords which are used by searchers which are focusing for search of information and very expensive keywords. As a result they make no sales and lose lots of money. So, if you want to get the most from PPC marketing, get rid of generic keywords. Instead focus on narrowly targeted keywords. P...

You’ve finally decided to go big and invest in digital marketing. You’re ready to launch your marketing campaign and are looking for big results. You want the biggest bang for your buck. The problem: where should you put your money, time, and effort? What will bring in the highest level of traffic? What will bring in traffic ready and willing to convert? If you’ve done a little research, you might be scratching your head, wondering how to proceed. With so many options, where should you focus first? You may have even narrowed it down based on the millions of pages of information out there on the topic of online marketing: SEO or PPC. They both offer promise. They both sound enticing. Both will drive high levels of traffic to your site. But what makes the most sense for your business? Let’s Look At The Stats If you are a marketer or a business owner, you probably live by stats. The proof is in the pudding, or so the saying goes. The stats for both SEO and PPC can leave you …...