Skip to main content

Expectations of SMBs from Full Service Digital Marketing Agency

Expectations of Business Owners from Full Service Digital Marketing Agency
If you think digital marketing is not a big thing, then think again! Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet thus digital marketing. Few reasons why small business owners should employ a full service digital marketing agency that gives quicker response time, helps generate higher revenues, creates a brand presence on social media, keeps the business at par with competitors and saves money.

Traditional Marketing or Digital Marketing
Unlike traditional marketing, digital marketing allows marketers to see accurate results in real time. A newspaper ad cannot measure how many people have actually paid attention and taken note of the ad. There is no way to know if that newspaper ad was responsible for any sales at all. On the other hand, with expert digital marketing service, return on investment can be measured. Last year, an ad spending on the internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%.

Mind-set of small business owners
When small business owners approach a digital marketing agency, their lists of requirements are huge and expect overnight results with less budgets. In the sense they want extremely quick results with minimum pay.

General Client Expectations on digital marketing front
Search engine optimization as known as SEO is the process of optimizing a website to ‘rank’ higher in search engine results. The best SEO Service enables a user searching for the client’s service or product to see the client’s website in the first two pages of search engine.  This will increase the organic traffic that a website receives. This process takes minimum 6 months for any start up to fetch results on digital media. It is indeed a very slow process but it is an assured one. SEO will build the credibility of the brand online.

Also, on social media marketing front, the mind-set these business owners come with is to increase likes from 500 to 5000 within a few days with less budget. They think digital media can do magic within a short span of time with less budget and can get them immediate results. The reality is that digital media can obviously do magic at low cost when compared to traditional media but digital marketing is a paid medium. One cannot expect results organically as it is long dead. It is also just a matter of time which in most cases these business owners get impatient.

The ball game of a top digital marketing agency with the client
The main thing these business owners expect is a dedicated team deployed to execute digital marketing for their business. One thing these small business owners need to understand is that true marketing campaigns that yield results take time and are dependent on the goals or targets. Also, the digital marketing agencies in return require equivalent support from the client in the form of regular feedback which will help the agencies tweak their strategy regularly to give out the best results for the brand.

In today’s digital era, be it a small business or an established brand digital marketing plays an eminent role in how the brand performs. Digital marketing can make or break a company’s image. Spend some time, money and wait patiently to build your brand’s presence online.

Looking for reliable Full Service Digital Marketing Agency? Drop a line at


Popular posts from this blog

How To Write SEO friendly Content?

SEO content writing is really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.

Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO content writing services know that if you build it, they will come… but only if you build it the right way.

Here are the 7 secrets of professional SEO content writers:
Get your keyword research on.
If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep…

Effective Content Marketing Strategy for Successful Digital Marketing

At the start of the year, we spoke about trends in Digital Transformations and predicted about its fair share of success with the right kind of digital strategy. Digital marketing expert have enough said about content marketing and its need and so forth. I would like to talk a little bit more on the strategical side of the content and how we can make it effective.

First, we have to really understand why there must be a strategy in place. Let’s see if you can clarify the WHY’s

The importance of content marketing is enormous within the context of an authentic digital marketing campaign. Content marketing provides the much-needed awareness for products and services to a worthy demographic of the audience with the aim of selling a unique value point of that business and converting such audiences to customers by instigating the need for action.

In a typical buying process, customers go through awareness, research, deliberation and then finally purchase a product or service.

Content market…

What Is A Full Service Digital Marketing Agency?

A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development, content writing, social media management, SEO and SEM.

Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal.

For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department.

The social media channels following suit, with the strategy kickstarting in coordination with the other departments.

Hence, the “full service” is exactly what it entails. A holistic strate…