|How to Create Social Posts|
According to social media marketing specialist, you need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar.
Tips by social media platform:
1. Be relevant. LinkedIn is the place to show your smarts. I don’t recommend posting quotes as status updates here. I love them on Pinterest and Twitter but I don’t feel they carry enough weight for a LinkedIn update.
2. Be consistent. Post at least one update per day and up to four per day spread out through the day to remain active in the LinkedIn stream.
3. Quality counts. Share your own content as well as the best content in your field of focus. The content that you curate and share reflects your own content and should be strong.
1. Post consistently to stay in the News Feed.
2. Add variety to your content by posting photos, videos, and articles.
3. Have fun with your Facebook posts – this is a more personal network so let people get to know you here.
1. Use great images on each post. 800 pixels x 600 pixels or 800 pixels x 1200 pixels look fantastic.
2. Make your posts stand out! — It don’t mean a thing if it don’t have that bling! Use some formatting to give your posts some pizzazz. Give your post a bold title, and use some italics, sprinkle in a few relevant hashtags and voila! Your post is ready to go.
3. Make sure you give credit to the source of the text and photo that you are sharing. Being a good citizen by giving proper credit is very important.
1. Create niche boards with a tight theme.
2. Add descriptions of 200 characters with keywords to help people find your pins through search.
3. Create vertical images to maximize your real estate. Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared. I create images that are up to 735 pixels by 1102 pixels. This creates an engaging invitation to repin your pinned article. Edit the pin to add the link in the source.
1. Write tweets between 120 and 130 characters – leave room for retweets with comments. 2. Tweet links at a slow pace – use Buffer or Hootsuite to schedule your tweet. 3. Use action words in your tweets.
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