Skip to main content

TOP 10 SEO TIPS FOR CONTENT WRITERS

SEO Optimized Content and Facts
It's no secret that SEO and content go hand-in-hand. girl typing

After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! The SEO content writing is necessary for best results with your SEO activites. Here are 10 tips to make your content go further and enhance your SEO efforts at the same time.

SEO Tips to Make Your Content Go Further

1. Write for your audience first
This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing content that is interesting and informative, and do it better than your competition.

2. Keep it all under the same roof 
Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means, if you have a blog opt out of hosting with Wordpress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

3. Make headlines that pack a punch
You have a very short amount of text to make a very big impression. So don't underestimate the power of an effective headline! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

4. Use keyword-rich phrases
Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers, but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.
 
5. Structure your posts
The contents of your post may be great, but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag  hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

6. Incorporate imagery
Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

7. Propel content with social media
Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it's also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they're shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click through rates.


9. Promote natural link building
Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality! 

10. Monitor your activity
Stay on top of your content by monitoring your efforts. Google Analytics is an easy and free way to track your pageviews and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that's an indication that your content wasn't relevant to what they were looking for, or worse, wasn't interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just  looking at these simple metrics can give you a good idea of which content pieces are well-received and liked, so that you can replicate that type of content down the road.

Both content and SEO are important pieces to the puzzle, so it's important to use quality techniques for both to ensure higher traffic and engagement on your website. If you have any questions about SEO, content and looking for best SEO service or SEO content writing, drop a line at sales@digitalmarketersindia.com

Comments

Popular posts from this blog

How To Write SEO friendly Content?

SEO content writing is really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.

Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO content writing services know that if you build it, they will come… but only if you build it the right way.

Here are the 7 secrets of professional SEO content writers:
Get your keyword research on.
If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep…

Effective Content Marketing Strategy for Successful Digital Marketing

At the start of the year, we spoke about trends in Digital Transformations and predicted about its fair share of success with the right kind of digital strategy. Digital marketing expert have enough said about content marketing and its need and so forth. I would like to talk a little bit more on the strategical side of the content and how we can make it effective.

First, we have to really understand why there must be a strategy in place. Let’s see if you can clarify the WHY’s

The importance of content marketing is enormous within the context of an authentic digital marketing campaign. Content marketing provides the much-needed awareness for products and services to a worthy demographic of the audience with the aim of selling a unique value point of that business and converting such audiences to customers by instigating the need for action.

In a typical buying process, customers go through awareness, research, deliberation and then finally purchase a product or service.

Content market…

What Is A Full Service Digital Marketing Agency?

A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development, content writing, social media management, SEO and SEM.

Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal.

For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department.

The social media channels following suit, with the strategy kickstarting in coordination with the other departments.

Hence, the “full service” is exactly what it entails. A holistic strate…