Skip to main content

Digital Marketing Strategies for Startup businesses in Kuwait, Saudi Arabia and UAE

Digital Marketing for Startups
Starting a business is an achievement in itself. But with the achievement comes truck load of responsibilities. There are a million things that need your attention – from payments, to resource allocation, to logistic, to business ideas- every little detail requires your scrutiny.

Entrepreneurs ignore marketing in their early stage as it looks like an expense to them. But in reality, digital marketing, if done in the right way can be a huge boon for your start-up. It can give you consumer insights, market demand, and accelerate your business.

Here is how you can use digital marketing strategy to market your start-up:

Content is still the King.
We have all heard this statement time and again but there is no denying that this in fact is true. The right content allows the customers to relate with the brand. It is a pillar for all the communication efforts in marketing. For an entrepreneur, it is important to given extra attention on the content because it is a major contributor in generating website traffic and leads.

Making a long-term investment in SEO
Usually entrepreneurs engage in SEO only while their website is under construction, once its ready, they forget about it. Google keeps updating its analytics and your website must be in line with those updates. Consumers look for information online and if your website is not up-to-date, it might get lost in the void.

Mobile – Ready and Mobile – Friendly
2018 is the smartphone era. Almost 80% of the population in the world owns a smartphone. Hence, it is important to inculcate a mobile marketing strategy in your business plan. Your websites need to be mobile/tablet friendly in order to appeal to the mobile users. Mobile advertising through app marketing, sms marketing, email marketing, etc will increase your chances of growth.

Digital Marketing is not just Social Media Marketing
Entrepreneurs need to realise that digital marketing is not social media. It is a part of digital marketing which allows the companies to have better reach and communicate better with their audiences. Digital Marketing is much more than just engaging on networking platforms.

When done right, can create a big impact
A thumb rule that every entrepreneur must know is that there is no short them investment or gratification in digital marketing. You will not get see results immediately, but gradually.

Looking for an expert digital marketing service? Drop a line to


Popular posts from this blog

How To Write SEO friendly Content?

SEO content writing is really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.

Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO content writing services know that if you build it, they will come… but only if you build it the right way.

Here are the 7 secrets of professional SEO content writers:
Get your keyword research on.
If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep…

Effective Content Marketing Strategy for Successful Digital Marketing

At the start of the year, we spoke about trends in Digital Transformations and predicted about its fair share of success with the right kind of digital strategy. Digital marketing expert have enough said about content marketing and its need and so forth. I would like to talk a little bit more on the strategical side of the content and how we can make it effective.

First, we have to really understand why there must be a strategy in place. Let’s see if you can clarify the WHY’s

The importance of content marketing is enormous within the context of an authentic digital marketing campaign. Content marketing provides the much-needed awareness for products and services to a worthy demographic of the audience with the aim of selling a unique value point of that business and converting such audiences to customers by instigating the need for action.

In a typical buying process, customers go through awareness, research, deliberation and then finally purchase a product or service.

Content market…

What Is A Full Service Digital Marketing Agency?

A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency would have different departments that focus on one area, for example a department for design, website development, content writing, social media management, SEO and SEM.

Thus, the agency’s aim is to come up with a holistic strategy for a company, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal.

For example, a start-up company would first need an eye-catching, user and mobile-friendly design for a website which would be handled by the UX and design team, then the website would move into development, whilst preparations are underway in the SEO and content writing departments, as well as the SEM department.

The social media channels following suit, with the strategy kickstarting in coordination with the other departments.

Hence, the “full service” is exactly what it entails. A holistic strate…