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7 Deadly PPC Marketing Mistakes and Tips to Avoid Them

PPC Marketing Mistakes You Must Avoid
PPC marketing is one of the most effective and fastest ways to drive highly targeted traffic to your website.

But, If you fail to implement PPC marketing the the right way, you will badly suffer and lose lots of money. As a result you will be kicked out of PPC game badly and quickly.

In this Article I will show you 7 of the most deadly mistakes PPC marketers commit and how to avoid them so as to use PPC marketing to drive highly targeted traffic and make massive sales.

Here are the deadly mistakes and how to avoid them.

PPC Marketing Deadly Mistake #1: Bidding on the Wrong Keyword

Most marketers are unaware of keyword issues and use generic keywords which are used by searchers which are focusing for search of information and very expensive keywords. As a result they make no sales and lose lots of money.

So, if you want to get the most from PPC marketing, get rid of generic keywords. Instead focus on narrowly targeted keywords.

PPC Marketing Deadly Mistake #2: Creating Irrelevant and Weary Copy

Lots of PPC marketers have bad understanding about Ad copy; as a result they create either boring ad copy or an ad copy which attracts un-targeted visitors.

As a consequence of this, either their ad is not noticed or they drive unqualified visitors and lose thousands of dollars due to non converting clicks.

So, if you want to get the most from your PPC marketing activities, you have to create a powerful ad copy which attracts visitors are exactly looking for your products or services.

PPC Marketing Deadly Mistake #3: Targeting your ad To the Wrong Audience

What makes PPC marketing a source of highly targeted traffic is that it allows you to have full control to decide where your ad should appear.

This enables you to reach the right audience for your products or services.

By properly setting your campaign, you can easily make your ad to reach to the right audiences.

PPC Marketing Deadly Mistake #4: Not Testing and Tracking Or Testing and Tracking The Wrong Way

If you want to focus on what is profitable and make the most money from PPC marketing, you have to test and you have to make tests the proper way

You also have to Track Your Keywords, conversion and sales.

By testing and tracking you will be able to control your activities. This will help you on how to focus and get the most form your campaign.

PPC Marketing Deadly Mistake #5: Failing To Maintain Good Quality Score Through Out Your Account

Quality score is one of the most important metrics that plays a great role in the success of your Google AdWords campaign.

Just like search engine optimization is carried out to boost the page rank of your website on the natural search engine results page, improving the quality score is important in boosting your keywords performance in the sponsored search engine results page or Google AdWords advertisement campaign.

So, if you want to build highly successful Google AdWords advertisement campaign, it is mandatory that you have high quality score through out your campaign.

PPC Marketing Deadly Mistake #6: Directing Visitors Into Your Homepage

If you really want to get a high conversion rate for your landing pages and win the PPC game, make sure that your landing page is customized for the keywords that you are bidding and the ad copy you use.

The fact is, if you send your PPC traffic into a page which is themed around a general subject, it will be difficult to persuade your visitors to take action. But, if you send them into relevant page which is themed around the main keyword, it will be easier to persuade your visitors and to let them take what so ever action you want.

PPC Marketing Deadly Mistake #7: Failing To Optimize Your Landing Page Conversion

It is often observed that a small change in your campaign elements, especially in the landing page could boost your profits to a great extent. This is done by continuously optimizing your landing page elements until you get the optimum result.

Therefore, maker sure to continuously optimize your landing page to get the most success from your efforts.


As it has been earlier, PPC is the most effective way to drive highly targeted traffic to your website. So if you want to make the most money from PPC, you have to do it the right way.

The 7 deadly mistakes explained above will help you to focus on the most critical PPC marketing components and to avoid the so called PPC killer practices so as to get the most success from your efforts and investment.

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