Skip to main content

Social Media Marketing (SMM) - A Corporate Strategy

Social Media Marketing Strategy
Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially.

Platforms and networks are proliferating like rabbits in a field.

LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few...

We must NOT throw away good social media marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive.

There is no substitute for preparation and SMM is no replacement for personal contact and communication.

People need to feel valued and important. No-one likes to be sold to, but most people do like to buy.

Thoughts to Ponder

1: Social Media Marketing Magnifies and Amplifies what is there already

This means that if the business or product has flaws, it will not 'paper over' these cracks, but will simply expose them to a wider audience. Best to get our ethos and offering right before we launch it into 'ether' space.

2: People still like the human touch

These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will always be exceptions), most people like people contact. This is why frustration grows when we are forced to navigate from one telephone menu of options to another.

Social media is NOT an e-commerce web site where people expect to buy on line, it is an interface designed to give a personal face to an otherwise amorphous business.

Consider what you write, be informative, be generous, be approachable and avoid the hard sell.

3: Know what your Corporate Message is

Branding is very important and takes mastery to achieve. We all stand in awe at the genius behind simple strap lines that have the ability to recall entire branding messages.

We must know what our core message is. Social Media Marketing can only amplify what already exists.

4: Use Complimenting Strategies

A clearly defined business strategy and goal can be supported by a clear social media presence.

It can endorse your work and establish you as an SMM expert in your field and should be a fundamental 'part' of you marketing plan.

There are right and wrong ways of doing this and we will be shedding some light on this in future bulletins.

Looking for Social Media Marketing services? Drop a line to


Popular posts from this blog

Blog Marketing: The Why and How for Small Business

Regular Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how many blogs you come across in a day. Many of the web pages that show up in a Google search are blog posts. A lot of the links you see in social media posts and marketing emails are also blog posts. Read on to learn more about blog marketing for your business—why it works, how it works, and how you can start a blog marketing strategy to increase your visibility and gain more customers for your business.

Why Blog Marketing Works
Regular Blogging is a key marketing tool for any business, and one of our 18 recommended ways to promote your business without money. In fact, having a blog is not optional anymore; it’s mandatory if you want to increase sales and boost your business’ success.

Drive Website Traffic
One of the major benefits of blog marketing is that it drives traffic to your website. And it’s not just any traffic—it’s traffic highly …

Digital Marketing Services

Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media.

Expert digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed.

Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services that specialize in…

Why You Need Best SEO Services?

Search engine optimization (SEO) is a technique which is implied for improving the visibility of a website. It is used for attaining higher rankings in popular search engines, i.e. Google, Yahoo and Bing, without paying any special amount for appearing higher in rankings. SEO makes your website to appear in organic search results based on specific keywords or phrases.

SEO is considered as the most proficient and well-structured approach for attracting quality leads to your company's website. The basis for any thriving marketing promotion is to have an organized and optimized website. All crawlers or robots employ per-defined structured algorithms for determine how to rank and show websites accordingly based on a particular query typed by users. All search engines have their separate algorithms, which are kept strictly confidential but a specialized SEO person can easily evaluate their behavior by analyzing search engine behaviors.

SEO is considered as an extremely powerful and co…